This week we’ve got a bit more of a laid back episode. Chris talks about his content marketing plans and how he’s working on adjusting his social media marketing to be less “icky” and more inline with his values. Joel has a new post over on his blog with some advice for managers and other people in leadership positions.

Most importantly, we’re looking for some feedback! Leave us a review on iTunes or get in touch on Twitter. We want to know if you like the more conversational style or the more structured style episodes. Or any other feedback you might have, just let us know!

Quotes

• “How do you know if the content marketing is working? What are your benchmarks? What are your goals?”
• “Hire people smarter than you!”
• “Your team’s failure is your failure.”

Talking Points

• On Marketing, Values and Licensing at Van Patten Media blog
• Paddy Foran
• My 10 Leadership Commandments at joelkelly.ca
• Rate us on iTunes please!

Now that we’re back from traveling to Orlando and South Carolina, we take this episode to continue chipping away at our questions. This week we’re talking about how to make an effective proposal and giving some tips for eCommerce marketers. We’re almost out of questions so make sure you send us some more. We’re also looking for some advice and ideas on how to help NARJ get more exposure so send us those thoughts too!

Quotes

• “‘How does this influence our business goals’ not just ‘How does this make us look better’”
• “The bigger picture is sales. That’s all you need to worry about.”
• “It’s difficult to increase sales without knowing where your existing sales are.”
• “If your marketing is causing things to be sold, it’s working.”

Talking Points

• Word Camp Philly June 7-8 – Let Chris know if you’ll be there!
• Nicely Said by Nicole Fenton and Kate Kiefer Lee
• Joel’s newly redesigned site
• Our April Statistics Roundup
• Send us your questions, advice, and ideas!

Welcome to our first ever NARJ Book Club! We decided to open this first one up for everyone to listen to, not just Mailing List subscribers. In this longer-than-usual episode we go over the great advice and writing contained in Ed Catmull and Amy Wallace’s Creativity, Inc. If you haven’t read it yet you definitely should! It’s not just full of insightful business advice – it’s also a great book to read for the story alone.

Quotes

• “Can I be successful if I’m a nice person?”
• “Too many managers think that culture doesn’t come from them.”
• “If you have an open door policy you should probably have an open door.”

Talking Points

• Creativity, Inc.
• Creativity, Inc. on Goodreads
• @msamywallce
• @edcatmull
• Suggest our next Book Club book!

This week we continue to chip away at those questions we have piled up. We discuss some of our strong opinions on things like MBAs and Pinterest for marketing and also go over the importance of writing and blogging can be for your career. In case you couldn’t tell from this episode, we are great at quotable lines!

Quotes

• “Being able to demonstrate your knowledge will get you farther than your MBA in marketing.”
• “If you don’t have a blog talking about marketing, you should.”
• “Writing and then the act of promoting that writing is the best real life analog to marketing for a brand.”
• “If you’ve gone 2 months and haven’t done anything new or learned anything new it’s time to leave.”

Talking Points

• youmakemedia.com – Chris and Joel’s old website
• Front End Orlando – Go watch Chris talk about Gulp!
• If you’ve got suggestions for our next book for the NARJ Book Club, send them in!